MOEN INCORPORATED MAKES A ‘STATEMENT’ WITH NEW GLOBAL AD CAMPAIGN
Oakville, Ontario... With the launch of its latest global advertising campaign, Moen, the number one faucet brand in Canada, wants homeowners to see how a small project -- like installing a new Moen faucet -- can make a big impact. The brand's newest ads are based on a simple premise; just as a statement necklace can transform the look of an outfit, a statement faucet can also transform the look of a bathroom. The campaign was created by The Martin Agency and will air in Canada and the U.S. and feature beautiful, thoughtfully designed Moen faucets that were developed specifically for each country.
"Our industry often thinks of faucets as the jewellery of the bathroom," said Tim McDonough, vice president, global brand marketing, Moen Incorporated. "The perfect faucet can add glamour and style, and highlight a homeowner's personal taste. At Moen, we understand the impact a faucet can make. The goal of our latest advertising campaign is to help consumers see for themselves how a new faucet can make a statement in their own homes."
To bring this idea to life, Moen and The Martin Agency invited jewellery designers from around the world to submit sketches of necklaces that were inspired by several of Moen's distinct, statement-piece faucets. From these sketches, select jewellery designers were chosen to create one-of-a-kind necklaces, which embodied unique design elements from each faucet. The artists selected include Andrea Blais of Calgary; Sarah Loertscher and Gina Pankowski from Seattle; Sarah Chapman of Minneapolis; and the TV commercial's director, Johan Perjus of Sweden.
In the ads, each unique, statement necklace literally transforms into the faucet that inspired it, revealing the dramatic transformation the faucet provides to a space.
"Moen has long been known as a leader in innovation, reliability and durability," McDonough added. "We believe these new ads will open consumers' eyes to the wide variety of beautiful, statement-piece faucet styles that Moen offers today."
The faucets featured in the Canadian ads include the Rizon™, Weymouth™, 90º™ and Arris™ bathroom collections. The accompanying print campaign was shot by fashion photographer Amber Gray and still life photographer Lisa Shin and will appear in a number of publications starting in January.
To learn more about Moen and its statement-piece products, visit moen.ca/statementpiece.